Branding
Hail creates clever, identifiable and approachable brands that connect with consumers, create value and influence targeted markets.
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Bean Squeeze
Brand Refresh
Using the existing logo, Hail was asked to redevelop the Bean Squeeze brand and signage to create a stronger and more impressionable brand. The success of the new re-brand has meant an increase in profile and sales for the business, together with a visually stronger and dynamic brand across all media.
About the Job
- Client: Bean Squeeze
- Job: Brand Refresh
- Delivery: Style Guide
- Delivery: Packaging
- Delivery: Signage components
- Delivery: Graphic and brand assets
- Delivery: Website
Schedule
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Brand Victoria
Brand Victoria Concise Style Guides
Hail Design was approached by Brand Victoria to develop style guides and run production tests for the newly developed Melbourne brandmark.
About the Job
- Client: Brand Victoria
- Job: Brand Victoria Concise Style Guides
- Guidelines: 4 Divisional guidelines
- Delivery: Online PDF
Schedule
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Coca-Cola (Australia)
Identity Development
Development of coca-cola identity for kids theme park in Queensland. The mark needed to remain identifiable and not compromise the Coca-Cola brand, but have a softer, more relaxed and fun feel.
About the Job
- Client: Coca-Cola (Australia)
- Job: Identity Development
- Design: Identity for branded theme park
- Colours: 4 Colours
- Market: Under 14
Schedule
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Future Proofing Geelong
Brand Development
Hail was approached by Future Proofing Geelong to create a contemporary brand showcasing environmentally-sustainable initiatives within the Geelong region. Hail worked closely with Future Proofing Geelong to develop a brand essence, objective and personality for the brand, from which we developed a visually striking brand language.
About the Job
- Client: Future Proofing Geelong
- Job: Brand Development
- Delivery:Brand Strategy
- Delivery:Visual Guidelines
- Delivery: Graphic and brand assets
- Delivery: Website Concepts
Schedule
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City of Greater Geelong
Brand Development
The City of Greater Geelong asked Hail to develop a new brand to help identify a new industrial development north of Geelong. Hail Design was employed to develop a brand mark, and establish brand assets and positioning.
About the Job
- Client: City of Greater Geelong
- Job: Brand Development
- Delivery: Style guide
- Delivery: Graphic and brand assets
Schedule
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Hudsons Coffee
About the Job
- Client: Hudsons Coffee
- Job: Brand Development
- Design: Brand generation & development
- Market: Retail 20-35 yrs
Schedule
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Tourism Victoria
Regional Branding
Development of Regional Branding guidelines to help align Tourism Victoria’s brand across the state.
About the Job
- Client: Tourism Victoria
- Job: Regional Branding
- Guidelines: 12 Regional guidelines
- Delivery: Online PDF
Schedule