Branding
Hail creates clever, identifiable and approachable brands that connect with consumers, create value and influence targeted markets.
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Bean Squeeze
Brand Refresh
Using the existing logo, Hail was asked to redevelop the Bean Squeeze brand and signage to create a stronger and more impressionable brand. The success of the new re-brand has meant an increase in profile and sales for the business, together with a visually stronger and dynamic brand across all media.
About the Job
- Client: Bean Squeeze
- Job: Brand Refresh
- Delivery: Style Guide
- Delivery: Packaging
- Delivery: Signage components
- Delivery: Graphic and brand assets
- Delivery: Website
Schedule
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Brand Victoria
Brand Victoria Concise Style Guides
Hail Design was approached by Brand Victoria to develop style guides and run production tests for the newly developed Melbourne brandmark.
About the Job
- Client: Brand Victoria
- Job: Brand Victoria Concise Style Guides
- Guidelines: 4 Divisional guidelines
- Delivery: Online PDF
Schedule
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Coca-Cola (Australia)
Identity Development
Development of coca-cola identity for kids theme park in Queensland. The mark needed to remain identifiable and not compromise the Coca-Cola brand, but have a softer, more relaxed and fun feel.
About the Job
- Client: Coca-Cola (Australia)
- Job: Identity Development
- Design: Identity for branded theme park
- Colours: 4 Colours
- Market: Under 14
Schedule
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Hudsons Coffee
About the Job
- Client: Hudsons Coffee
- Job: Brand Development
- Design: Brand generation & development
- Market: Retail 20-35 yrs
Schedule
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Emirates Leisure Retail Australia
Leftbank Visual Identity
ELR asked Hail Design to develop creative for the launch of a new restaurant/bar concept in Melbourne. Hail developed a concept that used low-key photography blended with ambiguous and visually arresting imagery and strong typography to create an eye-catching and contemporary visual identity.
About the Job
- Client: Emirates Leisure Retail Australia
- Job: Leftbank Visual Identity
- Print: 4 Colour - Digital Lambda
- Production: Flash Photobition
Schedule
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Tourism Victoria
Regional Branding
Development of Regional Branding guidelines to help align Tourism Victoria’s brand across the state.
About the Job
- Client: Tourism Victoria
- Job: Regional Branding
- Guidelines: 12 Regional guidelines
- Delivery: Online PDF
Schedule