Bean Squeeze is a niche drive-thru coffee retailer, providing fast, fresh coffee through outlets across Geelong Victoria. After establishing 3 stores, Bean Squeeze required a stronger brand presence to create a lasting impression on quick-moving traffic.

Hail Design was employed to develop a solution that used existing signage infrastructure, that helped to increase brand awareness and presence. Using the existing logo, Hail developed an approach that made coffee the hero of the brand. Considering customers would consume the product in their own car, repackaging the cup was paramount to create a strong brand impression. Signage for the stores heroed a 2m high cup of coffee, making it clear to fast moving traffic what Bean Squeeze was all about.

The color red was heroed due to its eye-catching ability. Hail also developed a unique silhouette pattern made from coffee utensils to create a subtlety to the brand, which ran through packaging and wall graphics to create a cohesive feel.