The Brief and Creative Approach

Coca-Cola required creative concepts to help create a stronger visual presence at a theme park in Queensland, Australia. The visual theme needed to talk directly to a younger audience without compromising the existing Coca-Cola brand.

Hail Design created a unique typeface and created a range of visual elements that could be used within the theme park to create a visual uniformity. The applications included a ‘theme card’ which held credits for use on rides and for drink purchases. It also included brand-oriented promotional posters.