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Hail Design has developed and positioned the Hudsons Coffee brand in the Australian market place. Hail’s design approach is professional, understanding and exact.

Penny McConnell, Marketing Manager

About the Job

  • Client: Hudsons Coffee
  • Job: Brand Development
  • Design: Brand generation & development
  • Market: Retail 20-35 yrs

Schedule

The Brief and Creative Approach

In 2008, Hail suggested a brand refresh to bring the brand into line with a more modern look. Part of this refresh was the development of a unique typeface which formed part of the brand mark. Refinements to the logo helped to create a more impressionable brand. The core logo is supported by quirky hand-drawn illustrations which help create a feeling of warmth, fun and energy.

Services Employed

  • Auditing
  • Strategic Development
  • Naming
  • Packaging
  • Branding
  • Signage & Store Design
  • Merchandise
  • Design
  • Production Management
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