The Brief and Creative Approach

Tourism Victoria was concerned that regional marketing bodies were not visually aligning their marketing collateral with the promise that Tourism Victoria was selling.

Hail Design was employed to complete a visual audit of existing marketing literature across the state and to develop new regional branding guidelines that allowed the assets of each region to shine while still maintaining a common visual feel.

Hail developed 12 individual guidebooks – one for each region – which included unique colour palettes, photographic styles, language styles and suggested design templates to help align the Tourism Victoria brand.