Multicultural Action Plan

Hail Design was commissioned by City of Greater Geelong to design a vibrant and dynamic document for the Multicultural Action Plan. The document needed to express the cultural diversity across the region in a positive light.

We aimed to create a document that felt authentic, vibrant, enthusiastic and diverse, offering multiple views of one harmonious vision. Our approach was based on the following concept:

We are all unique. We are all together.
We all see the world a little differently. Our different values influence our identity and provide us with strength. They inspire and enrich our community in many different ways. Together, we share a vision of a diverse, vibrant and harmonious community.

Hail directed and shot photography together with , sourcing other photos from CoGG and Diversitat.

The document was launched 11th August 2011 by the Premier of Victoria, Ted Baillieu.