The Brief and Creative Approach

With the creation of Brand Victoria – the State of Victoria’s international brand – Tourism Victoria had a interesting challenge.
The new brand was established to show a united visual look amongst government departments to international markets. However, Tourism Victoria’s Jigsaw brand holds a lot of leverage and equity amongst an Australian market.

Hail Design was employed to audit both brands, establish plausible connections and develop a new collateral style that refreshed the existing Jigsaw brand and aligned it with Brand Victoria.