The Brief and Creative Approach

Tourism Victoria is the State Government statutory authority actively marketing Victoria as a premier tourism destination domestically and internationally. The Annual Report is a document that reports on the group’s activities and initiatives for the fiscal year to required stakeholders. Reports are tabled in parliament each year.

This year’s report showed major marketing initiatives for the year – including a focus on regional campaigns, collateral development and other key activities conducted by Tourism Victoria.

The report was designed with a clear and legible typography, easy-to-digest tables and charts and an emphasis on describing the group’s brand. Fast facts were sprinkled throughout the report to bring focus to successful initiatives and key results.