Hail was approached by Tourism Victoria to develop a visual guide for all of their brochures. The style had to sit together with the Brand Victoria guidelines to create a visual link to international visitors.

Hail redeveloped the typographic palette to include Mundo Sans – a humanist highly readable and friendly typeface – together with Amalia – a contemporary serif face with enough character and bite to differentiate. With a clearer emphasis on an editorial-style design (less copy, more imagery), the new visual style helps to reinforce Tourism Victoria’s brand and create an approachable suite of marketing material.