The Brief and Creative Approach

The City of Greater Geelong is preparing for the launch of a new property development on the outskirts of Geelong – Armstrong Creek. Based on existing collateral created for the new development, Hail was employed to extend the visual look of the development, create photography and marketing collateral for the project.

With an emphasis on coastal living, sustainable building requirements and clean living, Hail developed a series of shots that helped sell the dream of living at Armstrong Creek. The design style was kept minimal and clean to convey a sense of style and sophistication.