The Brief and Creative Approach

Hail Design was employed by Hardcore Industries (Globe International) to create a visual approach for one of their shoe brands – Gallaz. The brand was specifically targeted at action-based females (surf and skate).

Hail Design created a range of thematic approaches for the brand – which continually updated over a period of three years. Hail developed advertising, point of sale, retail catalogs and other visual merchandising.