The Brief and Creative Approach

Hail Design has been involved with Hudsons Coffee since November 1998. During that time, Hail has developed the brand for Hudsons Coffee, the marketing approach and various applications including store design, point of sale items, packaging, signage and marketing applications. The slideshow above gives an overview of some of these approaches. The creative for Hudsons is based on using quirky animations to portray a feeling of approachability and fun.