The Brief and Creative Approach

Sampford & Staff – the importers and distributors of NEFF products in Australia asked Hail Design to develop a product brochure for Australian (and english-speaking) audiences. With a mid-range price point among other kitchen appliances, Hail developed a clean-lined elegant look for the brochure which showed the products at their best and clearly referenced product details for easy comparison. The brochure was very well received by retailers and consumers and helped to increase sales within the Australian retail network.