The Brief and Creative Approach

To help increase marketing and establish an online presence, ELA asked Hail to design and develop a site that delivered a certain intrigue and ambiguity. The objective was to create an online portal that encouraged further investigation, but that expressed a feeling of class.

Hail created moving animations of the graphic elements and established a site design that allowed for clear typography, interesting visuals and subtle transitions. The end result echoes the values of the brand and creates an interesting portal to the venue.