Brand Victoria

BRAND victoria

Brand Victoria is a Victorian Government initiative to position Melbourne and Victoria as a destination of choice for international students, investors, skilled migrants and tourists.

We worked closely with Brand Victoria to establish usage guidelines and a suite of brand assets for its international marketing initiative, Brand Victoria.

Our role was to review the brand strategy, refine existing and develop new brand assets, establish typographic styles, develop grids for publications and print media and establish clear guildeines to aid production by internal staff and third-party collaborators.

Brand Documentation

Strategy, asset refinement and documentation of guidelines for Brand Melbourne and Brand Victoria.