Hudsons Coffee

Brand and marketing

We began work with the two owners of Hudsons Coffee in 1998. The business became a brand that would disrupt the Melbourne coffee scene. Launching with a truly American sounding name provided instant credibility for the brand and allowed the owners to establsh a strong foot hold in prominant retail positions across Australia.

Hail was involved from inception of Hudsons Coffee, developing the brand identity, packaging, visual language, marketing, signage and later retail design.

Brand Development

Strategy, asset refinement and documentation of brand identity, narrative and suite of assets.